"I can't be a pessimist, because I'm alive. To be a pessimist means that you have agreed that human life is an academic matter." -- James Baldwin

Sunday, May 3, 2015

Remember Him?

     He was born on a farm in Indiana. His father died when he was a child, and his mother went to work in a cannery, so the young boy helped out with the farm and took care of his two younger siblings, learning how to prepare food, how to cook meats and vegetables, and even bake bread.

     His mother eventually remarried, but the boy didn't get along with his stepfather, so he left home, and at age 16 went to live with his uncle who worked for a streetcar company. The young man got a job as a conductor -- and thus began his lifelong love affair with trains.

    He did a brief stint in the army, then moved to Alabama, where he lived with another uncle who got him a job at the Southern Railroad. He worked his way up to fireman, and along the way met Josephine King, the girl who would become his wife. They had  three children together.

     The family moved to Tennessee where he worked for Illinois Central and started taking correspondence courses to become a lawyer. He lost his railroad job after getting into a fight with a colleague, and then moved over to the Rock Island Railroad. When he completed his law courses, he started practicing law in Little Rock, Ark., but that career soon blew up when he again got in a fight -- this time in the courtroom, with his own client!

     Perhaps you're starting to see a pattern. He went to work for the Pennsylvania Railroad, then quit to sell life insurance for Prudential, but he was soon fired for subordination. Then he co-founded a ferry company on the Ohio River, and when it proved reasonably successful he sold his share of the business and started a lighting company. The lighting ventured failed in the face of competition, but the young man happened to meet a executive with Standard Oil who signed him up to run a gas station in Nicholasville, KY.

     By then it was the middle of the Depression, and the service station was forced to close down. But he soon made a deal with Shell to run another gas station, in Corbin, KY, and in order to boost sales he began to serve food -- chicken and ham and steak -- at first in his house next door to the station, and later opening a real restaurant. His popularity grew, until the food critic Duncan Hines stopped by and included a mention of the restaurant in his book Adventures in Good Eating:

     "Corbin, KY. Sanders Court and Cafe. A very good place to stop en route to Cumberland Falls and the Great Smokies. Continuous 24-hour service. Sizzling steaks, fried chicken, country ham, hot biscuits."

     About this time Sanders received a commission from the governor of Kentucky as a Kentucky Colonel, in recognition for his contribution to the state's cuisine, and so Colonel Harlan Sanders started to expand his culinary world. He acquired a restaurant/motel in Asheville, NC, and later, when his Corbin place burned down, he rebuilt it as a motel with a 140-seat restaurant. By 1940 Sanders had developed his own "secret recipe" for frying chicken in a fast-cooking pressure fryer.

     During World War II, gas rationing dried up business, and Sanders went off to manage cafeterias for the government in Tennessee. After the war, as he was pushing 60 years old, he got divorced, then remarried, and then he took his first venture into franchising -- signing up a restaurant in (of all places) South Salt Lake, Utah. Sales at the restaurant quickly tripled, and other restaurants began asking to be a Kentucky Fried Chicken franchise. Sanders hit the road to spread the word, often sleeping in the back of his car. He would stop at a roadside restaurant, offer to cook his chicken, and then if workers liked it he would negotiate franchise rights.

     The concept caught on, and soon KFC outlets were opening all around the country, and in Mexico and Canada as well. But by the mid-1960s Sanders decided the company had grown too big for him to handle, and so he sold out to a group of Kentucky businessmen. He arranged to take a salaried position as a "brand ambassador."

     In 1965 Sanders moved to Mississauga, Ontario to oversee the Canadian KFCs, which had not been part of the sale of the company. He lived in Canada for 15 years while continuing to make appearances and film commercials for the U. S. company, even while publicly criticizing the company for changing his secret sauce.

     In his later years -- and after the governor had recommissioned him a Kentucky Colonel -- Sanders dressed the part, wearing a white suit, and growing a goatee and bleaching it white. He referred to himself as Colonel, and never appeared in public without his get-up -- a heavy wool suit in winter and a light cotton suit in summer.

     Harlan Sanders died at age 90, in 1980, leaving a legacy of over 6,000 KFC restaurants . . . and his familiar visage that still adorns the logo of the company, from sea to shining sea.

10 comments:

DJan said...

I remember arriving in Beijing, China, and seeing a KFC. And in Shanghai as well. He became an international phenomenon. I had no idea about his early years. How interesting! :-)

Pam said...

Interesting history on the Colonel. I always enjoy a success story. Thanks for sharing this one.

stephen Hayes said...

I remember seeing Colonel Sanders on black and white TV commercials in the 60s.

Olga said...

I had no idea of the early years. There is always a story though.

Meryl Baer said...

Interesting guy, but not necessarily a nice friendly one! I guess perseverance and chutzpah pays off.

Barbara said...

I really enjoyed the bio on Col Sanders. Didn't know his background and thoroughly enjoyed.

Anonymous said...

We lived by a KFC it went out of business..they gave away neat meals a few years ago, my hubs and I walked to it and got two chicken dinners complete with good biscuits and a tiny amount of gravy..It descended into tasteless food or so I am told as I cook at home all the time nutritious food and I only bake chicken for us...It has been razed to its nubs last week, a big hamburger place is going into the space from California..we don't do fast food as we both cook better, we just got back from the shore, food from the sea in a tiny place the owner makes and the locals flock to but others think it is just a bait shop. We got stuck there with a tire problem the owner fixed it for us and then told us about his tiny restaurant in the back of the bait shop, he would not take a dime for his efforts so of course we ordered food and some beverages, tea and coffee and fested on oysters, clams real clams, the long kind not those strips, salmon and cod, the baked spuds out of this world and real coleslaw and real baked bread we have gone back a lot and we always pick up postcards to boost his revenue and taffy to boot..Oh, my goodness sakes alive, the locals know about it but everyone else thinks it is just a bait shop!! hooray for us and for the food! have a great week..that colonel sanders fellow was quite the businessman before many others got to the dance..

Anonymous said...

Do you think he ate his own chicken?

Tom said...

Hah, good question! But I'd bet he did.

Heidrun Khokhar, KleinsteMotte said...

I even found his KFC in Jeddah, Saudi Arabia in Dec. 1985. I mention it in my special Christmas series in Dec 2010 in a 7 part blog.We occasionally will get a bucket.