Tuesday, November 23, 2010

The '60s Live Forever in Ads

     There is big news in the music business. Songs from the Beatles are finally available on iTunes!

     The Beatles? Didn't they break up 40 years ago? Think about it. People getting excited about the Beatles in 2010 is like kids in the '60s getting all wound up because Al Jolson croonings were coming out on 45 r.p.m. Nothing against Al Jolson. I'm sure a few oldsters, as well as some music aficionados, listened to Al Jolson in the 1960s. But he was buried in history. The Beatles are still relevant in 2010. And so are many of the bands we grew up with in the 1960s and early '70s.

     Not convinced? Ask the advertising world. Just this past weekend I saw a Honda ad on TV. The background music is Simon & Garfunkel's "The Only Living Boy in New York" from their 1970 album Bridge Over Troubled Water.

     There's a Kellogg's cereal ad out now using the 1968 bubblegum tune "Yummy, Yummy, Yummy" by The Ohio Express.

     Roberta Flack sings her 1972 song "The First Time Ever I Saw Your Face" for the ASPCA.

     An HP printing commercial features "Brand New Key", a 1971 ditty by folksinger Melanie.

     Not to mention Beatles songs themselves which have been used recently -- "Come Together" for Macy's, "Hello, Goodbye" for a phone company, "Revolution" for several ad campaigns.

     There are plenty more, too. Would love to hear about other sightings.

     code SXU8NWKB7W3C

1 comment:

Anonymous said...

How could you miss it? John Lennon's Imagine for Cisco.